Advertising Rules & Regulations
Advertising Rules & Regulations
As with any industry, there are rules and regulations put in place to ensure the safety of the public and compliance of businesses and advertisers. We are all responsible for ensuring that our behaviours and actions operate within the law.
We have compiled some links and articles below to help guide you if you have any concerns.
Advertising Regulations
In the UK, it is a legal requirement for all advertising and marketing to be:
- an accurate description of the product or service
- legal
- decent
- truthful
- honest
- socially responsible (not encouraging illegal, unsafe or anti-social behaviour)
All relevant information, including advertising codes of practice, can be found on the government website:
https://www.gov.uk/marketing-advertising-law/regulations-that-affect-advertising
It is your responsibility to follow these guidelines and ensure that your advertisements adhere to the requirements above. Breach of these rules may result in prosecution and removal of your membership with Advercado.
Advertising standards agency, Committee of Advertising Practice (CAP) & Broadcast Committee of Advertising Practice (BCAP)
https://www.asa.org.uk/codes-and-rulings/advertising-codes.html
Gov.uk Guidelines for advertisers
https://www.gov.uk/government/publications/outdoor-advertisements-and-signs-a-guide-for-advertisers
The Town and Country Planning (Control of Advertisements) (England) Regulations 2007
Contents
https://www.legislation.gov.uk/uksi/2007/783/contents/made
Schedules of deemed consent
https://www.legislation.gov.uk/uksi/2007/783/schedule/1/made